Why Shutting down Reddit Apollo ? Who is responsible

Reddit's most popular third-party app, Apollo, will shut down due to new API fees

Reddit's recent decision to charge third-party developers exorbitant fees for API access just killed off it's biggest, most popular app.

Why Shutting down Reddit Apollo ?

According to Selig, the API cost per user would come out to more than what Apollo for Reddit users pay for the premium plan on his freemium app. While Reddit's API subscription plan is based on a pay-per-use model, Selig shared that the 30 day timeframe the company had given before switching to the paid plans would further limit his ability to make changes to the app to find a feasible way forward.

Selig, along with many other developers, weren't originally concerned when Reddit shared it was looking to start charging earlier this year. The company had hinted that the decision to move to a paid API model was to curb AI language training and other uses that weighed heavily on Reddit's systems without improving Reddit users' experiences. However, this turned out not to be the case as even third-party apps, like Apollo, which enhance Reddit users' experience and encourage more use of the platform, are being affected.